The History Channel belonging to the “Chello-Multicanal” group wanted to participate in the new image of the group and integrate into their common BackEnd, to be able to share the databases of users, programs, etc.
Colorao program a web-site in two languages that includes search engine, news, agenda, private area for administrators as well as a system of manageable banners.
Annex to the web-site a fully customized CMS was developed that allows managing all sections.
Likewise, the CMS includes a system for configuring and sending Newsletters to registered users that allows the administrators to create and send by e-mail a personalized publication based on each user’s preferences, as well as a series of outstanding news.
The newsletter delivery is made from within the CMS, and indicates the percentage of emails sent as well as the possible incidences.
This system liked so much for its simplicity of use that it was incorporated by a large part of the group’s channels.